Privacy Policy

Last Updated: February 25, 2026

This Privacy Policy explains how Masti Live ("we," "us," or "our") collects, uses, stores, and protects your personal data when you use our mobile application, website (www.mastilive.com), and related services (collectively, the "Platform"). By accessing or using Masti Live, you agree to the practices described in this policy. If you do not agree, please discontinue use of our services.

1. Children's Privacy & Safety

Masti Live is not intended for users under the age of 18. We do not knowingly collect personal data from anyone under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately so we can take appropriate action.

Zero Tolerance for Child Sexual Abuse and Exploitation (CSAE)

Masti Live maintains a strict zero-tolerance policy against all forms of child exploitation. The following are strictly prohibited on our Platform:

  • Child Sexual Abuse and Exploitation (CSAE) in any form
  • Child Sexual Abuse Material (CSAM)
  • Grooming, solicitation, or sexual messaging involving minors
  • Any sexualized depiction of minors
  • Any attempt to share, upload, distribute, or request CSAM
  • Any behavior that exploits, harms, or endangers children

Reporting & Enforcement

If we become aware of content or behavior involving CSAE, Masti Live will:

  • Immediately remove the violating content
  • Permanently suspend or terminate the responsible account(s)
  • Preserve relevant information as required by law
  • Report confirmed cases to appropriate law enforcement authorities and child protection organizations

Users can report suspected CSAE or harmful content through in-app reporting features or by emailing contact@mastilive.com. All reports are reviewed promptly with strict priority.

2. Information We Collect

Account Registration Data

  • Required: Name, gender, date of birth, country/region, email address, and phone number (for verification purposes).
  • Optional: Profile photo, bio, interests, and other profile customization details.

Automatically Collected Data

  • Device Information: Device model, operating system and version, unique device identifiers, screen resolution, and language settings.
  • Network Data: IP address, network type (WiFi, 4G/5G), mobile carrier information, and timezone.
  • Usage Data: Features used, interaction patterns, session duration, in-app navigation, and performance metrics.
  • Location Data: Approximate location (for "nearby" and region-based features), collected only with your permission.
  • Log Data: Error reports, crash logs, and diagnostic information collected via analytics tools.

User-Generated Content

  • Live stream content, chat messages, comments, virtual gifts sent/received, and profile information you make public.

Transaction Data

  • Purchase history, payment methods, in-app currency transactions, and details of virtual items acquired.

Third-Party Login Data

If you sign up or log in via third-party services (such as Facebook, Google, or Apple), we may receive your name, email, profile picture, and other information you have authorized that service to share. These third-party services are governed by their own privacy policies.

3. How We Collect Your Data

  • Directly from you: When you register an account, complete your profile, make purchases, participate in events or promotions, send messages, submit feedback, or contact customer support.
  • Automatically: Through cookies, SDKs, log files, and similar tracking technologies as you use the Platform.
  • From third parties: From social media platforms (when you use social login), payment processors, advertising partners, and analytics providers.

4. How We Use Your Data

We use the information we collect for the following purposes:

  • Service Operation: To create and manage your account, enable live streaming, messaging, virtual gifting, and all core Platform features.
  • Personalization: To customize your experience, recommend content and users, and tailor features based on your preferences and activity.
  • Security & Safety: To verify accounts, detect and prevent fraud, enforce our Terms of Service and Community Guidelines, and maintain a safe environment for all users.
  • Communication: To send you service-related notices, respond to support requests, and (with your consent) marketing communications.
  • Analytics & Improvement: To analyze usage trends, test new features, fix bugs, produce aggregated reports, and continuously improve the Platform.
  • Advertising: To display relevant advertisements (via third-party ad partners), measure ad performance, and support interest-based advertising.
  • Legal Compliance: To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
  • Transaction Processing: To process payments, manage in-app currency, and handle refund or dispute requests.

5. Data Sharing & Third Parties

We do not sell your personal data. We may share your information with the following categories of recipients:

  • Service Providers: Trusted third-party companies that help us operate the Platform, including cloud hosting, payment processing, analytics, customer support, and content delivery network (CDN) providers.
  • Advertising Partners: To deliver and measure advertisements. We may share aggregated, de-identified data or device-level identifiers with ad networks.
  • Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your data may be transferred to the successor entity.
  • Legal Requirements: When required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • With Your Consent: In other cases where you have given us explicit permission to share your data.

All third-party service providers are contractually required to protect your data and may only process it for specified purposes in accordance with our instructions.

6. Data Storage & Retention

Your personal data is stored on secure servers operated by us or our trusted service providers. We retain your data for as long as your account is active or as needed to provide you with our services.

When determining the appropriate retention period, we consider:

  • The amount, nature, and sensitivity of the personal data
  • The potential risk of harm from unauthorized use or disclosure
  • The purposes for which we process the data
  • Applicable legal, regulatory, tax, accounting, or other requirements

Upon account deletion, we will delete or anonymize your personal data within a reasonable timeframe, except where retention is required by law or for legitimate business purposes (such as resolving disputes or enforcing agreements).

7. Security Measures

We implement commercially reasonable technical, administrative, and physical safeguards to protect your personal data, including:

  • Encryption of data in transit and at rest (TLS/SSL protocols)
  • Firewall and intrusion detection systems
  • Regular security assessments and vulnerability testing
  • Strict access controls limiting data access to authorized personnel only
  • Secure payment processing in compliance with industry standards

While we strive to protect your data, no method of electronic transmission or storage is 100% secure. You are responsible for safeguarding your account credentials and should notify us immediately if you suspect unauthorized access to your account.

8. Cookies & Tracking Technologies

We and our partners use cookies, pixels, SDKs, and similar technologies to:

  • Authenticate users and maintain session security
  • Remember your preferences and settings
  • Analyze Platform usage and performance
  • Deliver and measure advertisements
  • Detect and prevent fraud

You can manage cookie preferences through your browser or device settings. Disabling cookies may affect the functionality of certain features on our Platform.

9. Your Data Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Right to Access: Request a copy of the personal data we hold about you.
  • Right to Correction: Request correction of inaccurate or incomplete personal data.
  • Right to Deletion: Request deletion of your personal data, subject to legal retention obligations.
  • Right to Data Portability: Request your data in a structured, machine-readable format (where technically feasible).
  • Right to Object: Object to the processing of your personal data for certain purposes, including direct marketing.
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on your consent, without affecting the lawfulness of prior processing.
  • Right to Restrict Processing: Request restriction of processing of your personal data under certain circumstances.

To exercise any of these rights, please contact us at contact@mastilive.com. We will respond to your request within the timeframe required by applicable law. You will not be charged a fee for exercising your rights.

You can also manage certain data preferences directly through the in-app settings, including updating your profile information, adjusting notification preferences, and controlling location sharing.

10. International Data Transfers

Your personal data may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer your data internationally, we take appropriate safeguards to ensure your data remains protected in accordance with this Privacy Policy and applicable laws.

By using the Platform, you consent to the transfer of your data to countries where we or our service providers operate.

11. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by posting the updated policy on this page and updating the "Last Updated" date at the top.

We encourage you to review this Privacy Policy periodically. Your continued use of the Platform after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Get in Touch

For privacy-related inquiries, data requests, or to report concerns

contact@mastilive.com